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Go to Insert > Header or Footer > Blank (or a simple template).
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Choose Blank and Double-click [Type here].
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Select Insert > Pictures or Online Pictures and choose a picture.
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Select Insert.
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Select Close Header and Footer or press Esc to exit.
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Go to Insert > Header or Footer > Blank.
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Double-click Type here in the header or footer area.
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Select Insert > Picture from File, choose your picture, and select Insert to add the picture.
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Select Close Header and Footer or Esc to exit.
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Go to Insert > Header & Footer.
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Click or tap in the header or footer area.
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Select Insert > Picture, choose your picture, and select Insert to add the picture.
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To resume editing your document, click out of the header or footer, or select Esc.
For more on headers and footers, see Headers and footers in Word.