Your Xbox gamertag is created for you the first time you sign in. If you don’t like it, you can change it once for free. Here’s a way to do it on your Xbox One console:  

  1. Press the Xbox button on your controller, then select System  > Settings  > Personalization > My profile > Customize profile.

  2. Select your gamertag, then select it again to type a new gamertag or select one from the suggested list.

Change your gamertag another way or manage your Xbox profile

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