Outcome: Learn what influences customer buying decisions and turn those insights into clear, compelling presentations.
Apps used: Microsoft 365 Copilot Chat
Relevant roles: Account Managers, Executive Administrators, Marketing Managers, People Leaders, People Managers, Project Managers, Researchers, Sales Professionals
Figuring out what really drives your customers’ decisions can feel like a puzzle. From finding key factors to shaping them for different audiences, it’s easy to get stuck in the details. Copilot Chat makes it simple: just ask, and you’ll get clear, actionable insights you can format for any audience or platform. That means less time digging and more time creating messaging that clicks.
Important:Â Copilot Chat is included with your Microsoft 365 work or school subscription. Responses are grounded in web data and powered by the latest large language models. To understand what it means to have a Copilot add-on license, see What's the difference between Copilot Chat with or without a Microsoft 365 Copilot license.
Conduct customer research
Explore what drives customer decisions so you can tailor messaging, improve positioning, and format insights for any audience or platform.
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Go to Microsoft365.com/chat.
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From Chat, enter the following prompt or write your own. Select Send:
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Next, ask Copilot to format the information for a specific audience or create a presentation.
Copilot will help you turn your research into a clear outline or a polished presentation. Keep chatting with Copilot to shape your content exactly the way you want it.
Reach more customers with prompts like:
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