Social Media 101

Small business owner Cynarah Ellawala lets you in on some short and sweet must haves to help rock your social media efforts.

Plan and execute strategically

Get to know your customers better with a tool such as SurveyMonkey. You can tailor a series of messages that map to their interests, then use social media management tools such as Hootsuite or Queuedit to help execute your plan.

Dedicate staff or contract resources to execute your strategy

If you can’t afford to hire someone, provide an internship for a communications student from a local college.

Focus on building a community, not selling

Remember, you’re looking for a Return on Relationships (ROR) to build a Return on Investment (ROI).

Drive people to your website, but make sure it’s worth visiting

Not having a professional website is a major problem for many small business owners. A Facebook page is not a substitute for a website.

Action steps:

  1. Find out what social media your customers use and sign up for an account with those sites. It can be as simple as asking people or doing an online survey.
  2. Determine the best times of day to post your social media.

    Example: Tweet late in the afternoon to remind invitees of an event.
  3. Think of the best ways to help your customers fall in love with your product or service, starting with a list of ten specific things you love about it. Tweet one thing a day from this list or post it on Facebook.
  4. Determine what social media best fits your personality and business needs. Your audience can tell by what you write if you do or don’t enjoy posting on certain sites. Consider selecting sites from the following list:

    · A great option for short announcements
    · An easy way to link back to your website
    · With Vine, owned by Twitter, you can create buzz with six second looping videos

    · A good choice for longer posts
    · Great for two-way communication and interaction with customers
    · An easy way to grow your community

    Learn more:11 Checks to Ensure Your Facebook Page is Up-to-Date

    · An effective way to tell visual stories about your brand over time
    · Product-specific

    Learn more: The 10 Commandments of Using Pinterest for Business

    · Best for highly visual products
    · Photo filters help brand your pictures and share your photos

    · Customizable posting platform for blogs, music, and photos
    · An effective short blog platform

Think globally

If you do business around the world, or would like to, look for social media sites in the countries where you’d like to be active. The following list offers some ideas:

Additional sites to check out:


Article ID: 2928632 - Last Review: 28 Mar 2014 - Revision: 1