Understand customer preferences and predict requests

Understand customer preferences and predict requests

To improve offerings and predict preferences, you need to know as much about your customers as possible. Direct customer input should be obtained and quantified. The compiled information needs to be relevant, shareable and interactive for decision makers to act on.

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With Power BI, you can gather historical sales data and turn it into meaningful information to make better decisions. Interactive dashboards let you visualize data and share your analytics with stakeholders.

Use Yammer to get feedback and data directly from your customers by adding them to an external group. Once you have insights, you can start or join relevant internal conversations to share what you’ve learned. It’s easy to differentiate between internal and external Yammer groups, so you always know where information is coming from and who is providing it.


  • Share customer feedback across the company.

  • Make customer sales data interactive.

  • Talk directly to customers.

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BI capabilities in Excel and Microsoft 365

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