How to improve your social media marketing statistics

Social Media You tweet, you blog, you post information about your small business on Facebook. But how do you know if your efforts are paying off? Principal consultant and itgroove president, Sean Wallbridge, and his social media strategist, David Caughran, reveal which statistics they track and share suggestions about how you can create more engaging content for your community. (Hint: It’s not always about the numbers.)

Track your social media activity with a monitoring tool
While there are dozens of monitoring tools (free or paid), Wallbridge uses Jetpack, an add-on that gives him access to additional statistical information through his WordPress dashboard.

Some popular tools such as HootSuite or Sprout Social help schedule the delivery of your social media content. This allows you to take advantage of the best posting times for your customers. You can also track and report the results of your efforts. See sample dashboards below.

Key metrics for itgroove
While every aggregator or social media reporting tool is different, most of them monitor basic information. Here are some statistics that Wallbridge and Caughran track for itgroove, plus recommendations on how to improve these metrics for your own small business:


itgroove metric
s
For a small business, itgroove has racked up impressive numbers in some areas, especially Twitter, YouTube, and SlideShare where they ranked in the top 2% of most viewed content on SlideShare in 2013. Wallbridge believes these higher numbers come from providing great content that meets real needs.

While some of the other numbers are lower in comparison, that doesn't worry Wallbridge, especially when it comes to blogging. "The leads we get from blogging are real opportunities that come from outside of our regular referral channels and can lead to thousands of dollars’ worth of work," Wallbridge says.







Sample dashboards



Properties

Article ID: 2979688 - Last Review: 9 Oct 2014 - Revision: 1

Feedback