How to create a Partner Logo, Certified Letter or Award using Logo Builder

Applies to: Partner




The value of attaining a competency in the Microsoft Partner Network is the opportunity for you to differentiate with customers. A badge that you can use on your sales and marketing materials to showcase the competency or competencies you have attained is included in your competency benefits.  

Using the Logo Builder tool, if your organization has a gold or silver competency, you can generate a logo customized for your organization, and request a customized certified letter of verification.  

If you have been accepted into the Azure Expert MSP program, have received a partner of the year award, or purchased the Microsoft Action Pack, those logos are also available in Logo Builder. You can use the library in Logo Builder to store and download your assets when you’re ready to create sales and marketing materials.  

Review the Microsoft Partner Network badge usage guide for information and examples about layout, logo use, colors, wording, and other dos and don’ts. To be compliant, badges must include all badge components as covered in the guide. Modifications are not permitted. 

What’s available in Logo Builder

It takes up to 24 hours for a change in your Microsoft Partner Network membership, such as attaining a new competency, to be reflected in Logo Builder.  

The assets you can create in Logo Builder include the following. What is available to your organization in Logo Builder is aligned to your Microsoft Partner Network membership.  

  • Partner with gold competency logo
  • Partner with silver competency logo
  • Certified letter that verifies your competency
  • Azure Expert MSP logo  
  • Partner awards logos
  • Logo for partners that have purchased the Microsoft Action Pack



How to access Logo Builder in Partner Center

To access Logo Builder in Partner Center, go to and sign in to Partner Center using your AAD account. If you have issues signing in, we recommend closing all browser sessions and using a private browser session.

Logo Builder is located in the MPN section, under Benefits. From the main Logo Builder page in Partner Center, you can start creating logos and letters that you are eligible for, based on your Microsoft Partner Network membership.

  1. Your Logo Builder profile contains information that Logo Builder stores about your organization and is for your information only.
  2. If you’ve created different logos for different business locations, you can select which business location you’d like to view/create for using the MPNID selector.
  3. Previously created and saved logos are available in your Recently saved library.
  4. If you’ve created logos previously, select “view all" to view your entire library.
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