When you add a new entry to announcements, to events, or to links on a Microsoft SharePoint Team Services and Windows SharePoint Services Web site, the new entry always includes a tag that is made up of the exclamation point character (!) and the word "new" (!New). This article describes how to stop the !New tag from appearing when you create a new entry.
To stop the !New tag from appearing for new entries on your Windows SharePoint Services Web site, follow these steps, as appropriate for your version of SharePoint Services.
Windows SharePoint Services 3.0 Web site
To stop the !New tag from appearing next to new entries on a Windows SharePoint Services 3.0 Web site, use the Stsadm.exe tool to change the "Days to Show New Icon" property to zero.
To do this, follow these steps:
Click Start, point to All Programs, point to Accessories, and then click Command Prompt.
Type the following commands, and then press ENTER after each command:
cd /d %programfiles%\Common Files\Microsoft Shared\Web Server Extensions\12\BIN