To use the Web content management features, you need to activate the Publishing feature for a site. To enable the Publishing feature for a subsite, you must first activate the Publishing Infrastructure for the top level site in your site collection.
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On the Site Actions menu , click Site Settings.
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Do one or both of the following:
Enable publishing at the site level
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On the Site Settings page, in the Site Actions section, click Manage site features.
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Next to SharePoint Server Publishing, click Activate.
Note: To enable the Publishing feature for a subsite, you must first activate the Publishing Infrastructure for the top level site in your site collection.
Enable publishing at the site collection level
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If you are not at the root of your site, under Site Collection Administration, click Go to top level site settings.
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On the Site Settings page, under Site Collection Administration, click Site collection features.
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On the Site Collection Features page, next to SharePoint Server Publishing Infrastructure, click Activate.