Basics

Interests help you stay up to date with personal interests like news, stocks, and local weather, so you always have the latest information on the topics you care about. You might also see interests related to your activity on Bing and MSN. For more details please see our privacy statement.

Once you've added interests, Bing tracks them for you and shows you related news and updates on the Bing homepage, as well as in emails, notifications, and other areas. In addition to the interests you've added, Bing will suggest interests based on your activity on Bing and MSN. For example, your Bing searches, clicks, and MSN page views are used as inputs to provide a more personally relevant experience.

Right now, there are a limited number, but we'll be adding to those interests to continue making your Bing experience more personal and relevant.

You'll see your interest tiles on the Bing homepage. You may also see your interests in emails, notifications, and other areas.

You can add interests by clicking on the star next to some search results and browser notifications, or by selecting Add Interest on the My Interests page.

Some interests can be managed from your search results by clicking on the highlighted star, or you can go to My Interests. Select the interest you’d like to remove in My Interests and click Delete.

Privacy and settings

Go to Update Preferences in My Interests and turn the toggle off.

When you sign up for interests, you'll see a few starter interests, like weather and headline news. You might also see interests related to information you’ve provided to other apps or programs that you’ve linked to your Microsoft account, like Cortana or MSN. Bing will suggest interests based on your activity on Bing and MSN. You can add or delete interests at any time.

Bing doesn’t use your interests information to show you targeted ads.

Signing in

A Microsoft account connects your devices and accounts seamlessly, so you’ll always see your interests on any desktop browser, as long as you’re signed in.

To see your interests, you must be signed in with your Microsoft account.

Note: Some features and functionality described here might not be available in your country or region right now.

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