How to use the MSN Partner Hub analytics dashboard

In this article

Navigating the dashboard

Content analytics

Referral traffic

Real-time data

Followers

​​​​​​Using filters and views

Graph and summary table

Headline-level data

Exporting data

Data definitions

Navigating the dashboard

Use the Brand selection drop-down at the top right to toggle between All brands and Individual brands.

Two tabs at the top of the dashboard (or three for multi-brand partners) are displayed at the top of the Content analytics report and include:

• Overview – A daily snapshot and graph summary in tabular form for the previous day.

• Headline – Individual content items with performance metrics.

• Daily Snapshot – At-a-glance performance summary from the previous day.

• Date Range - You can select a Daily or Monthly view to display your data by day or as a monthly aggregate.

• Daily View options are:

  • Last 7 days

  • Last 14 days

  • Last 30 days (default)

  • Last 3 months

  • Last 6 months

  • Custom date range

• Monthly View options are:

  • Last 1 month

  • Last 3 months

  • Last 6 months

  • Last 12 months (default)

  • Custom date range​​​​​​​​​​​

Content analytics

Content performance data is processed to remove bot traffic and aggregated to show meaningful trends. This data is normally available within 24 hours after the day it was logged. All performance data has been processed to remove garbage data, bot traffic and aggregated values.

Referral traffic

Referral traffic tracks readers who navigate from MSPH to your brand's homepage. Referral Traffic data has been processed to remove bots and to aggregate certain metrics. This data is normally available within 24 hours after the day it was logged.

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Real-time data

Real-time data shows unprocessed data from the previous 15 minutes. It may not always match Performance Data, which has been processed to remove bots and to aggregate certain metrics. Reports are generated from processed data, not the real-time stream.

Real-time data is optimized for speed, showing data from the last 15 minutes. Select from the drop-down menu at top left on the real-time report to show trends on a time range from the past hour to the past three days.

Followers

Track your audience growth using four key metrics:

• Total followers

• Followers gained

• Followers lost

• Net followers

Clicking on any date in the charts reveals a detailed view, with a summary table displaying by-brand results. You can export the data table as a CSV file using the 'Export CSV' button located above the table.

Using filters and views

You can refine your data using filters, which apply to both the graph and summary table:

• Market – Filter by country or region.

• Language – Filter by content language.

• Vertical – Limit to verticals such as News, Sports, Entertainment.

• Content Type – Filter by articles, galleries, or video. For example, selecting Articles will limit your results to only articles. Note: When set to video, "views" will be the number of video starts, and "unique users" will be the number of video starts by unique users.

Video views = starts; Unique users = unique starts

• Device – Compare performance across devices (browser vs. app).

You can combine filters to tailor results to your business goals. For example, you can limit data to a specific vertical in a specific market.

Graph and summary table

The summary table displays the results from the graph above, in tabular form. It shows the summary data for the selected date range and reflects the selections you make in the filters.

Headline-level data

The Headlines tab shows individual content performance for the selected time range (up to 31 days). The data is aggregated and can be filtered using the same options as the summary view.

Exporting data

To export a report:

1. Click the Export CSV button at the top right of the summary table.

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2.  In the Export data window:

• Select All Brands or a specific brand.

• Choose your View (Overview or Headlines).

• Choose your Report Type (Page Views, Video, or Traffic).

• Select Time Aggregation (Daily or Monthly).

• Set a Custom Date Range.

• (Optional) Add extra columns: Market, Language, Device, etc.

3.  Click Export Report.

Data definitions

Unique users in the analytics reports are Active users.

Active users are returning users who have previously visited the site and taken an action on the page, such as viewing content. Users who return after two or more days and engage with the page are included in the active user count.