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Select a blank cell, On the Insert tab, select
Symbols and then Symbol. -
If not expanded, select the
Expand button on the right corner of the gallery. -
Choose Bullets/Stars from the list on the left, choose and double-click a bullet to use.
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Close the gallery.
Inserting a bullet character isn't currently possible in Excel for the web. You can, however, insert a bullet character in the Excel desktop app.
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To open the desktop app, at the top of the ribbon, select Editing > Open in Desktop App.
Don't have the Excel desktop app? Try or buy Microsoft 365.