MSN feed submission and authentication
This page provides instructions for submitting your feed in MSN Partner Hub and configuring authentication if required. Learn how to submit new feeds, manage existing ones, and enable secure delivery with supported authentication methods.
In this article
Submit a feed
To submit a feed in MSN Partner Hub:
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Log in to MSN Partner Hub.
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Navigate to Content Management > Feeds.
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Click Add Feed and complete the required fields:
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Feed URL (must be HTTPS)
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Feed format (RSS 2.0 or ATOM)
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Feed language (e.g., en-US)
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Primary content type (Articles, Videos, or Slideshows)
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Associated brand
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Feeds must pass ingestion validation checks before going live.
Supported feed formats
MSN supports:
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RSS 2.0
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ATOM 1.0
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Optional extensions:
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Media RSS (media:)
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Dublin Core (dc: and dcterms:)
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Microsoft Ingestion (mi:)
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All feeds must:
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Use UTF-8 encoding (or declare another format in the XML prolog)
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Use valid HTTPS URLs for delivery
Feed authentication options
Authentication is optional but supported if your feed requires restricted access.
Basic authentication
Submit the following credentials when adding the feed:
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Username
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Password
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Secured HTTPS feed URL
OAuth 2.0 authentication
Provide the following values:
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Security Token Server URL
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Client ID
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Grant Type (e.g., client_credentials)
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Scope (optional)
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Secured HTTPS feed URL
MSN Partner Hub will store these credentials and use them to access your feed securely.
Tips for feed success
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Ensure the feed endpoint is static (avoid dynamic tokens or time-sensitive parameters).
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Avoid redirects, gated links, or expired certificates.
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Send regular updates to maintain feed freshness.
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Verify your feed does not exceed size or freshness limits:
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Max file size: 10MB
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Max image size: 15MB
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Content age: Published within the past 365 days
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Flagging AI-Assisted Content (AIAC)
To comply with MSN policies, MSN Partners must flag any content (text, image, or video) that was generated with the assistance of AI. Add the appropriate AIAC indicator to your feed depending on your format:
|
Feed format |
Version |
Tag |
|---|---|---|
|
RSS |
V3, V2 |
<category><![CDATA[AI-Assisted]]></category> |
|
ATOM |
V3, V2 |
<category term="AI-Assisted" /> |
|
NewsML |
V2 |
<item_keyword>AI-Assisted</item_keyword> |
|
JSON |
V2 |
{"isAIACincluded": true (or false)} |
Important: Do not submit unreviewed, fully AI-generated content. All content must be reviewed and verified before submission to MSN.
Optional: Ad Manager integration (video feeds only)
If your partnership agreement includes support for an external Ad Manager, you can enable integration by adding additional metadata to your video feed. This integration allows MSN to reference the correct asset ID for ad tracking and monetization.
In your video feed, include the mi:additionalService element with the required adProviderAssetRegistrationId property:
<item> <title>Video: Scientists answer questions on climate change</title> ... <mi:additionalService name="ServiceName"> <properties> <property label="adProviderAssetRegistrationId" value="Asset_Id" /> </properties> </mi:additionalService> ... </item>
This method applies only to standalone video feeds. For inline videos, the video’s Unique ID must match the asset ID used by your Ad Manager platform.
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