Microsoft Edge browsing history for personalized advertising and experiences

Applies to: PrivacyMicrosoft EdgeWindows 10

 

How we use your Microsoft Edge browsing history for personalized advertising and experiences


With your permission, we will collect and use your browsing history from within the 

new Microsoft Edge 

to personalize advertising and experiences for Bing, Microsoft News, and other Microsoft services. This means we will use your browsing history to make your web experience, including the ads, search results, and news articles you see, more relevant and useful to you.

For example, when we personalize advertising, if we infer from your browsing history that you prefer shopping at a particular store, the advertising you see might be customized to display that store’s products. Similarly, when we personalize your news, if you frequently look at travel blogs and read travel articles, then your Microsoft news feed might display more relevant news content about traveling.

What is Microsoft Edge browsing history?


Browsing history is information about the websites you visit using Microsoft Edge, including the list of sites you visited and associated data such as the URL, site name, and time you visited the site.

You’re in control of this data


Your browsing history is collected and used for this personalization only when you are signed in with your Microsoft account and have provided permission for the collection and use of this data for personalized advertising and experiences. Whether you provide this data is up to you, and you can turn this feature off or on at any time.

To manage the collection and use of your browsing history for personalized advertising and experiences:

  1. Open Microsoft Edge.
  2. Select Settings and more  > Settings .
  3. Select Privacy and services .
  4. Under Personalize your web experience, turn the setting for Improve your web experience by allowing Microsoft to use your browsing history from this account for personalizing advertising, search, news and other Microsoft services on or off.

If you stop sharing this data, Microsoft will no longer collect and use your browsing history for personalization of advertising or experiences from that point forward.

We will also stop collecting or using your browsing history for advertising and personalization when you are not signed into Microsoft Edge with your Microsoft account. We will start collecting and using your browsing history when you sign back into your Microsoft account.

You can view and delete your browsing history at any time


You can view and delete the browsing history you have shared with us by visiting the Microsoft privacy dashboard.

You can also view and delete the local browsing history saved to your device by typing Edge://history into the address bar.

If you delete your browsing history from the Microsoft privacy dashboard, you will still be able to keep a local copy because the browsing history on your device will not be automatically deleted.

Manage your interests and ad settings


Depending on your ad settings, Microsoft will personalize the advertising you see based on other data you share with us in addition to your browsing history. You may see ads based on your interests, favorites, location, demographic information, how you use our products, Bing searches, and other content. You can learn more about Microsoft advertising practices in the Advertising section of the Microsoft Privacy Statement.

You can modify your interests and control ad settings from the Microsoft privacy dashboard. Here you can choose whether Microsoft advertisements are personalized to your Microsoft account across all devices.

If the See ads that interest you setting on the Microsoft privacy dashboard is turned Off, Microsoft will not use your data for personalized advertising, including browsing history, regardless of whether the Microsoft Edge personalized advertising and experiences control is turned on or off. 

Note that turning off the See ads that interest you setting on the Microsoft privacy dashboard does not turn off the collection and use of your browsing history for personalization of search results, content in your news feed, or other Microsoft web experiences. To turn off this collection and use of your Microsoft Edge browsing history:

  1. Open Microsoft Edge.
  2. Select Settings and more  > Settings .
  3. Select Privacy and services .
  4. Under Microsoft Edge data, turn off Improve your web experience by allowing Microsoft to use your browsing history from this account for personalizing advertising, search, news and other Microsoft services.

Additional information about our privacy practices


To learn more about how Microsoft handles personal data, visit the Microsoft Privacy Statement.  If you're not able to find what you’re looking for, or you have a privacy question or concern, contact our privacy team.