Content controls are individual controls that you can add and customize for use in templates, forms, and documents. For example, many online forms are designed with a drop-down list control that provides a restricted set of choices for the user of the form. Content controls can provide instructional text for users, and you can set controls to disappear when users type in their own text.
For detailed information about content controls, including descriptions an instructions for each type of control, go to Create a form in Word that users can complete or print.
You can find the content controls on the Developer tab.
View the Developer tab to add or change content controls
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Click File > Options > Customize Ribbon.
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In the list of tabs under Customize the Ribbon, select the Developer box and then click OK.
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Do one of the following:
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To add a control, select the place in your document where you want to add it, and then select the control you want to add from the Developer tab > Controls.
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To set properties on a control or change an existing control, select the control inside your document. Then, on the Developer tab, in the Controls group, select Properties.
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For detailed information about content controls, including descriptions and instructions for each type of control, go to Create a form in Word that users can complete or print.