Create a social media content calendar with Microsoft 365 Copilot Chat

Outcome: Quickly create a clear, organized content calendar tailored to your brand, so planning social media posts feels simple and your strategy stays on track.

Apps used:⁠Microsoft 365 Copilot Chat

Relevant roles: Content Strategists, Communications, Marketing Managers, SEO Strategists

Planning social posts across multiple platforms can feel challenging, especially when you’re trying to stay consistent and hit your goals. With BizChat, you can quickly turn your ideas into a clear, organized content calendar. Once you share a few details about your brand, posting schedule, and themes, BizChat will help you build a strategy that’s easy to follow and ready to download.

Important

Copilot Chat is included with your Microsoft 365 work or school subscription. Responses are grounded in web data and powered by the latest large language models. To understand what it means to have a Copilot add-on license, see What's the difference between Copilot Chat with or without a Microsoft 365 Copilot license.

Create a social media content calendar

Build a consistent, audience-focused content strategy that saves time and drives engagement.

  1. Go to Microsoft365.com/chat.

  2. From Chat, enter the following prompt or write your own. Select Send:

    Icon depicting a document with sparkles Help me draft a content calendar for my brand.

    Image of a lightbulb This prompt just gave you a content calendar tailored to your brand and goals.

  3. Copilot will guide you through questions about your brand, platforms, posting frequency, goals, and themes. Enter your responses and select Send to start building your content strategy.

  4. Keep chatting with Copilot to shape your calendar exactly the way you want it.

  5. Next, ask Copilot to turn the calendar into a printable format or spreadsheet. Copilot will share a link to a PDF or Excel file that you can download and edit.

Level up your social media strategy with prompts like:

Icon depicting a document with sparkles Can you summarize audience demographics and suggest content themes that align with those segments?
Icon depicting a document with sparkles What types of posts perform best on [platform] for [industry]?
Icon depicting a document with sparkles Generate ideas for visual posts to promote our upcoming product launch.