In SmartArt graphics, you can rotate the text vertically to present it sideways or to save space, without rotating the whole object or image.
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In a SmartArt graphic, place your cursor in the text that you want to rotate, right-click the text and then select Format Text Effects.
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In the Format Shape panel, under Text Box, select the text direction that you want.
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Select X to close the panel.
If you want to rotate one or more graphic shapes and text, select the shapes. Go to Format > Rotate and select the amount or type of rotation. If you don't see Rotate, go to Format > Align > Rotate, and select the rotation.