Unlike in previous versions of Windows, you’ll need to use the media creation tool to create an ISO file to install Windows 10. Make sure you have a license to install Windows 10, and then follow these steps:
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On the Windows 10 download page, download the media creation tool by selecting Download now, then run the tool.
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In the tool, select Create installation media (USB flash drive, DVD, or ISO) for another PC > Next.
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Select the language, architecture, and edition of Windows, you need and select Next.
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Select ISO file > Next, and the tool will create your ISO file for you.
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To use the ISO file as a backup for your PC or on another PC, burn it onto a DVD.