Create and manage official Brand kits in the Microsoft 365 Copilot app

Important: Editing, renaming, and updating official brand kits is restricted to brand managers, as specified in the brand manager policy. To gain access to these brand management capabilities, your IT administrator will need to designate you as a brand manager. After you have been designated as a brand manager, it can take up to 24 hours to receive permission to create official kits. See Enterprise Brand Manager policy for more information.

Important: Agent Mode (including Brand kit) is available in PowerPoint for Windows (within the Insiders Beta Channel).

Note: This feature requires a Microsoft 365 Copilot license.

Every organization has a brand — a visual and verbal identity that communicates who you are and how you show up to the world. But in day‑to‑day work, keeping presentations consistent and on‑brand is a persistent challenge. Employees spend time searching for templates, reapplying fonts and colors, copying old slides, or fixing inconsistencies.

To address this, the Microsoft 365 Copilot app enables brand managers to create and maintain official Brand kits that make branding consistent by default, across your organization. You can create, edit, update, and manage official Brand kits, giving you the authority to maintain brand integrity while enabling all employees to easily generate on-brand materials.

What is a Brand kit?

A Brand kit is a collection of your organization’s approved brand elements and guidelines. It provides the foundation PowerPoint and Microsoft 365 Copilot user to ensure presentations follow your brand standards.

A Brand kit can include:

Logos, color palettes, and typography
Templates and layout patterns
Icons and data visualization styles
Photography rules and picture styles
Brand voice, tone, terminology, and writing guidance
Dos and don’ts for visual and verbal identity

Benefits of using Brand kits

Apply your brand consistently using rich assets — such as icons and illustration libraries, chart and data visualization styles, photography guidelines and picture treatments and spacing, composition, and layout patterns
Automatically extract brand guidelines using built-in AI that identifies brand elements from your existing templates, guidelines, and assets — such as color palettes, fonts and typography rules, photography styles and image treatments, layout structures, brand voice patterns and visual do’s and don’ts — then review and refine them before publishing in AI that identifies ‑in AI that identifies
Keep presentations on brand with Brand Checker, which identifies issues and suggests one click fixes addressing incorrect colors or fonts, misplaced or unapproved logos, off brand imagery or picture styles, layout, spacing, or alignment issues and other violations of your brand’s usage rules click fixes addressing brand imagery or picture styles‑click fixes addressing‑brand imagery or picture styles
Use approved brand assets directly from where they already live — such as SharePoint, OneDrive, Microsoft 365 organizational asset libraries (OALs), and supported third-party Digital Asset Management (DAM) systems — so users can browse and apply up to date, compliant assets in Brand kit without downloading files or switching tools. Providing up to date, compliant assets in Brand kit without downloading files or switching tools.‑party ‑to‑date, compliant assets in Brand kit without downloading files or switching tools.
Support multiple brands by managing separate templates, assets, and defaults for each brand in one place

Types of Brand kits

Official: Managed by brand managers only, accessible to everyone in tenant
Shared: Available to a select group of people, access control at the time of sharing
Personal: Available only to the creator of the Brand kit

How tocreate and manage an official brand kit with Copilot Create

Create an official brand kit

In the Microsoft 365 Copilot app, select Create in the left navigation menu.
Select More..., then select Brand kits.

screenshot of UI for selecting More then Branding kits in Microsoft 365 Copilot app

3. Select + New Brand kit. Name your Brand kit.

4. Configure your brand kit assets.

Logos - Upload your primary logo, secondary logos, and variations to ensure consistent brand representation across all materials
Color - Define your brand's official colors with specific hex codes
Fonts - Select and upload your brand's typography, including primary and secondary typefaces for headings, body text, and special uses
Images and Icons - Add approved photos, graphics, icons, and visual elements that align with your brand's style and messaging standards
Templates - Upload templates for presentations, documents, social media posts, and other materials to maintain design consistency
Brand voice - Define how your brand sounds across content and communication
Brand guidelines – Add your brand guidelines to your brand kit by uploading the guidelines pdf. All your brand rules and information are auto extracted to guide on-brand artifact generations
Style - Add your image, icon, and illustration styles by uploading representative images or providing clear description
Data Visualization - Include example slides in your template, that show how your brand presents charts, tables, processes, timelines, diagrams, and infographics

5. Publish the new official Brand kit.

publish official brand kit screenshot

Once published, official Brand kits are available for generating branded posters, banners, images, and are integrated into the design editor, making brand assets accessible for content creation.

Manage an official brand kit

Select the more options ellipsis (...) on the official Brand kit tile to view options to Edit, Rename, or Delete the kit.

All changes are automatically saved and available to users in your organization.

Manage multiple official Brand kits

If your organization manages several brands — such as sub‑brands, different product lines, or acquired entities — you can create and maintain multiple Brand kits per organization.

This allows you to:

Maintain separate sets of templates and assets
Assign different colors, fonts, and imagery per brand
Switch Brand kits depending on the presentation
Set brand‑specific defaults
Ensure each brand is independently consistent

Teams working across multiple identities can stay accurate without manual adjustments.

How Brand kits leverage your OALs

Organization Asset Libraries (OALs)

OAL is a SharePoint-based tenant wide storage solution. If you have templates in OAL, you are fully supported in Agent Mode in PowerPoint today.

Your templates are the primary source of truth, and Agent Mode in PowerPoint follows them to structure and style generated presentations.

How Brand kits add value to your OALs

Setting up a brand kit further improves on‑brand results — such as image style, logo rules, brand voice, and imagery. Brand kits and OALs work together to give you the most comprehensive brand adherence.

A brand kit complements your OAL and lets Copilot enforce your brand across generated slides, layouts, imagery, and writing style.

In addition to what OALs offer, brand kits provide:

Richer asset types
Brand guidelines extraction to influence image generation and on-brand adherence
Brand Checker
Support for organizations with multiple brands

If your brand assets already live in an OAL, you don’t need to re‑upload them. You can reference OAL assets directly from your Brand Kit for seamless management.

When both a template and a Brand kit are available, Agent Mode in PowerPoint uses your template first, then applies rules and guidance from the Brand kit.

More ways to work with branding in Microsoft 365 Copilot app

Use branded templates in the Microsoft 365 Copilot app

Get started with branded images, banners, and posters in the Microsoft 365 Copilot app