Tracking refers to the way that websites, third-party content providers, advertisers, and others learn about how you interact with sites. This might include keeping track of what pages you visit, links you click, and products you buy or review. This helps these sites offer personalized content like ads or recommendations, but it also means that your browsing activity is being collected, and often it's shared with other companies.
When Do Not Track is turned on, Internet Explorer will send a Do Not Track request to both the sites you visit, and to the third parties whose content is hosted on those sites. The Do Not Track request lets these sites and content providers know that you prefer not to have your browsing activity tracked.
Sending a Do Not Track request to sites doesn't guarantee privacy protection. Sites might choose to respect the request, or they might continue to engage in activities you'd view as tracking even though you have expressed this preference. This depends on individual sites' privacy practices.
Turn off Do Not Track
Tracking Protection helps prevent your browsing info being sent to third-party content providers on sites you visit by blocking content from those providers.
Article ID: 17288 - Last Review: Apr 28, 2016 - Revision: 22