Campaigns in Viva Engage are a way to get involved, share your voice, and build community.
Viva Engage offers two types of campaigns.
- Official campaigns: Visible and available to everyone in the organization. Your organization's Microsoft 365 Engage admin or corporate communicators create and launch campaigns.
- Community campaigns: Engage community admins create these exclusively for their community members. Learn more about creating and participating in community campaigns.
You can participate in official campaigns from anywhere in Viva Engage by posting with the verified campaign hashtag.
Note
Campaigns are a Viva Engage Premium feature. Participating in campaigns requires a Viva Suite license. Learn more about licensing here.
Discover official campaigns
Hashtags are a great way to discover official campaigns in your organization. Any post that includes a campaign hashtag will appear on the official campaign page and in the campaign analytics.
- Under Campaigns on the right panel, select Discover more.
Official campaign hashtags are always accompanied by the green "verified" checkmark.
You can also discover campaigns through modules:
- Active campaigns: On the right panel of your Home feed, this module lists official campaigns you can participate in and follow.
- Top campaigns: On the right panel of your Home feed, this module lists active official campaigns with the most followers.
- Followed campaigns: After you follow a campaign, this module appears on the right panel of your storyline for easy access to the campaign page.
Participate in an official campaign
Here are some ways you can participate in a campaign:
- Post or comment with the verified campaign hashtag: Participate in campaigns from anywhere in Viva Engage by including the verified campaign hashtag when you post or comment in a storyline or in the communities you've joined.
- Post directly from the campaign landing page: When you post directly from the official campaign landing page, the publisher automatically generates the campaign hashtag for you and your posts populate the campaign landing page feed.
Follow an official campaign
Follow the campaign to stay informed of latest activity.
Official campaigns appear on your Home page. To follow these campaigns, select Follow.
Promote an official campaign
When you follow an official campaign, you have the option to promote the campaign on your profile picture and storyline.
- To promote a campaign, select Confirm in the prompt that appears directly after following a campaign.
A campaign sash appears on your profile picture everywhere in Viva Engage (such as conversations, thread replies, and communities).
- To stop promoting a campaign, go to the campaign's community and select Remove highlight from the top right corner.
Note
When a campaign ends, the follow button and default publisher are disabled. You can still post with the campaign hashtag, and your posts will appear on the campaign page. If you're highlighting a campaign, the sash and banner are removed from your profile.
Learn more
Set up official campaigns in Microsoft Viva Engage