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What is Microsoft Designer? 

Designer is an AI-powered cloud based graphic design application that helps you create social media 
posts, invitations, digital postcards, graphics, and more, all in a flash. Start with your own images or ideas 
and Designer will generate unique-to-you designs and offer personalized recommendations. 

Designer’s advanced AI tooling makes it easy for your designs to look great. 

Designer makes it easy, fast, and fun to design, no design experience required. From helping you get 
started with your ideas or content like generating custom layouts or even new images from your 
ideas (with DALL.E 3 and GPT 3.5 integrated into the design experience from the start), Designer 
makes it easier than ever to simply type what you want to create and get customized designs with 
compelling messages included that you can further personalize and refine. 

When it comes to refining your design, you can even get suggestions and design ideas to add 
motion effects to your design, like turning a static post into a compelling short video reel or story 
with a variety of eye-catching treatments. 

We’ve also integrated generative AI to help edit and add further polish, like the improvements to our 
product features available today with generative erase, which uses the SAM (Segment Anything 
Model) and helps you more easily select areas you want to remove in an image. Generative fill, 
coming soon, fills objects within an image or an entire background by using your imagination and 
your words.

Generative expand, also coming soon, is powered by DALL-E 3's image editing model 
which helps you expand your image beyond its border. Designer generates text from your ideas that 
enhance your design, or even creates clever caption and hashtag options (powered by a variety of 
models from Microsoft and OpenAI) that you can choose from, giving you that added confidence in 
your message when you're ready to share with the world.

Designer was created with everyone in mind - you don't need to be a skilled Designer to create 
compelling designs. From stunning social media posts, invitations, digital postcards, and more, 
Designer is there for you, whenever you need to design. 

While creating and sharing your designs, please be sure to follow the content policies as defined 
here: Code of Conduct for the Azure OpenAI Service | Microsoft Learn. 

Please keep in mind that Designer is still in preview and the team is continuously learning and 
improving the product accordingly. We encourage all users to submit feedback by using the 
feedback icon on the top right corner within the Designer experience. You can also submit 
feedback by messaging us on Instagram or X (formerly Twitter)

The Designer experience is continuously evaluated through a combination of user engagement 
methods, including a preview phase, one-on-one user interviews, and integrated product feedback 
mechanisms. This user-centric approach allowed for both qualitative insights and objective 
measurements. Several key metrics are used to measure performance including user engagement 
rates, feedback volume, usability metrics. 

Designer first launched as a web app, but we are actively working on expanding to other surfaces 
where users can access Designer – including a Windows app, integrations like Designer in Edge 
(now in select markets), and a mobile app (now available in early preview). The web-based Designer 
app has the ability to share designs using QR code with mobile phone, helping minimize the impact 
of Designer's limitations. 

Designer is available in English only, and we are actively working on expanding to other languages. 

Please keep in mind that Designer is still in preview and the team is continuously learning and 
improving the product accordingly. We encourage all users to submit feedback by using the 
feedback icon on the top right corner within the Designer experience. You can also submit 
feedback by messaging us on Instagram or X (formerly Twitter)

The preview Microsoft Designer app is available for free. Microsoft will collect user feedback and 
make improvements during this period. A paid Microsoft 365 subscription will be required to 
continue using some of these features at a later date. 

We are committed to creating responsible AI by design. Our work is guided by a core set of 
principles: fairness, reliability and safety, privacy and security, inclusiveness, transparency, and 
accountability. We are putting those principles into practice across the company to develop and 
deploy AI that will have a positive impact on society. We take a cross-company approach through 
cutting-edge research, best-of-breed engineering systems, and excellence in policy and 
governance. 

While creating and sharing your designs, please be sure to follow the content policies as defined 
here: Code of Conduct for the Azure OpenAI Service | Microsoft Learn. 

We also recommend referring to Designer’s Terms of Use for information on approved terms of use 
for Designer: https://designer.microsoft.com/termsOfUse.pdf. 

When you interact with Designer, Microsoft collects your prompt (what you request to Designer) 
and how Designer responded. We use this data to provide, to support, and to improve Designer, 
consistent with the Microsoft Privacy Statement. For example, this information helps us understand 
which design recommendations are helpful and relevant to you. 

For all images, Designer's editing features, we have implemented content credentials, provenance 
based on the C2PA standard, to help users identify that images are edited or AI generated. 

Provenance metadata can be viewed in the Content Credentials site.  

All images generated using Designer's Erase feature will carry Provenance metadata to identify the source via signing the image appropriately.  

We have put controls in place to prevent the upload or generation of harmful images.  

  • Generative Erase: Microsoft Designer’s Generative Erase feature enables users to remove unwanted objects or areas from their photos.

  • Input / Output: This feature takes user’s original image as well as selected area to be erased as input and provides as output a modified version of the image, with selected area erased.

  • User Controls:

    • Quick select enables user to auto-select erase area by clicking on any object in photo

    • Brush select enables user to manually select erase area by drawing a mask in photo

    • Start over enables user to re-do the mask creation

    • Erase object calls Designer’s model to erase specified areas within photo

    • X control exits out of experience and dismisses floating toolbar

    • Report control enables users to report any issues

    • Looks good, accepts the result of Erase and updates photo accordingly

Learn more

Frequently asked questions: AI, Microsoft Copilot, and Microsoft Designer

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