A Messaging and Positioning Framework (MPF) in marketing is a strategic tool that helps communicate the value of your brand or product to your customers Create your MPF by using Copilot in Word to generate a draft, referencing key documents. 

To start let's open Microsoft Word.

On the Word canvas select the Copilot icon and let's get Copilot started on the MPF.

Basic prompt: Create a detailed message and positioning framework for Project Dana.

The more information you can give Copilot the better your results will be. Consider a more prompt that encourages Copilot to refer to one of your existing marketing assets.

Tip: Select Reference a file or type a "/" to open a picker that lets you choose one or more files that Copilot should refer to when creating your document.

Power prompt:  Create a detailed messaging and positioning framework for Project Dana. Refer to /Project Dana Features and Benefits when necessary.

The Draft with Copilot dialog box open with a prompt instructing Copilot to create a detailed messaging and positioning framework document. Another file is offered as a reference.​​​​​​​

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