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Dynamics 365 for Retail

Dynamics 365 for Retail is an end-to-end retail solution delivering unified commerce across all channels encompassing sales, mobility, intelligence and productivity to help retailers and workers achieve more in a cloud-first, mobile first way. The application offers comprehensive support to operate a broad range business processes including merchandising, inventory and channel management capabilities while providing immersive customer experiences across all touchpoints.

Create immersive shopping experiences – Elevate brand and encourage buying behavior by engaging customers through cross-channel technology and personalized retail experiences.

Provide exceptional service – Help employees deliver outstanding customer service by giving them the tools they need to succeed—from customer and inventory details to employee schedules.

Optimize retail operations through insights – Make smarter decisions based on data-driven insights to help optimize business—from merchandising to inventory to fulfillment.

What’s New

Full standalone retail solution

Keep current with continuous updates

Faster deployment than a typical ERP

Customers can add Finance and Operations to Retail deployment

Customizable solution

App Source catalog of SaaS apps built on Dynamics 365 for Retail

Simple, optimized, retail application that is faster to implement and easier to configure than typical solutions

Key Capabilities

Modern store experience

The unified POS app included in the solution is cloud engineered and designed, and optimized to run on different form factors, and across Windows, iOS, Android and Web. It enables modern, role tailored, rich and immersive experiences entailing clienteling scenarios as well as a broad range of traditional transactional capabilities with support for offline use and peripheral devices.

Seamless omni-channel commerce

Unified data entities and business logic across all sales channels allow retailers to offer seamless omni-channel experiences. Inventory management capabilities allow businesses to maintain optimal inventory levels in stores and warehouses.

Effective merchandising

Utilize a robust set of core product, pricing, and promotions management capabilities to meet merchandising needs. A wide range of capabilities support category and channel specific pricing, as well as catalog specific promotions.

Optimized operations

Retailers can centrally manage all their channels in a coherent fashion. Universal entity constructs across the entire footprint of Dynamics 365 for Retail enable a consistent and efficient means of centrally managing the entire system.

Empowered employees

Administrators can easily manage a large number of workers to safeguard system access and company data, and at the same time provide store associates with a productive and personalized experience while using the system.

Customer experience

Engage with customers throughout their shopping journey, and get a 360° view of all their interactions across all channels. Loyalty programs and wish lists enable retailers to foster brand loyalty and stickiness with their customers.

Real time business intelligence

Role based personalized workspaces, advanced data analytics and visualizations using Power BI, along with BI reports available directly at POS ensure that employees have access to the right data to drive business decisions. 

Innovation and flexibility Dynamics 365 for Retail is a Microsoft managed cloud service with a financially backed 99.9% uptime SLA and meets stringent security, privacy, and compliance guidelines. Built with both cloud and hybrid deployment capabilities, it is available across 135 markets and 40 languages.


Key Features & Benefits

Flexible and adaptable, connects to existing external systems and services

Unified solution with single commerce engine so employees get connected, mobile-enabled solutions that give them full view of the customer

Out-of-the-box analytics and insights that provide the right information at the right time, regardless of channel.

Flexible, role-based licensing approach with low relative TCO to competitive solutions

Benefits from the unmatched innovation and investment across Microsoft and the Microsoft Cloud

Can integrate and extend to other Dynamics 365 business applications and ISV solutions through the Common Data Service









Related links


For a list of Dynamics 365 applications click here.

Additional Resources

For the Dynamics Microsoft home page click here.

Dynamics 365 Pricing and Plans here.

Click here for the full Dynamics 365 Licensing guide.

Dynamics 365 trials here.



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