Creating a marketing bill of materials
A Marketing Bill of Materials (BOM) is a comprehensive inventory of all the creative assets and promotional materials that a marketing team uses to execute their marketing strategies. It can include everything from social media graphics, blog posts, email templates, to brochures and signage. Just like a BOM in manufacturing ensures you have all the parts you need to build a product, a Marketing BOM ensures your team is prepared with all the materials needed for successful campaigns. It’s crucial because it helps streamline the marketing process, ensures consistency across different channels, and saves time by avoiding last-minute scrambles for materials.
Let's take a look at how Copilot can help you build your marketing bill of materials.
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