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This guide is for educational institutions to get started with Career Coach. You’ll get guidance to create a planning team, choose an adoption scenario, customize the app, and build engagement. Use the information provided to make a plan for Career Coach that will meet needs of your students, prepare your academic community, and fit your resources.  

Before you start planning, learn a little about how Career Coach works.

Understand how Career Coach works

Career Coach is a Microsoft Teams for Education app powered by LinkedIn that provides personalized guidance for higher education students to navigate their career journey. 

The app is customized to your educational institution’s courses, programs, services, and brand. Students explore, learn, and plan based on their education, skills, and interests.

With Career Coach, students can discover their career path, grow real-world skills, and build their network. 

Note: Read more about Career Coach here or go to bottom of this article for resources and support.

Get started as a team

Every educational institution has a unique set of needs they want to address by introducing new technology and a specific set resources to make it happen. Bring together faculty, staff, and IT admin to work through the steps below to plan for your academic community.

It's helpful to have team members sign up to oversee and carry out each of the steps. Depending on your plan and the size of your team, you may need additional volunteers to get students started and run other activities. 

Tip: Use Microsoft Teams to collaborate, share documents, and meet. Create channels to organize planning and conversations.

Step 1: Make sure you're ready for Career Coach

This checklist has everything that's required to customize and enable the app. It’s valuable to know what you’ll need now so the app can be easily set up when you’re ready.

  • Licenses are purchased and assigned

  • Microsoft Teams is installed

  • Office 365 tenant with Azure Active Directory is installed

  • Enable LinkedIn account connections in the Azure portal

  • Integrate LinkedIn account connections in the Azure Active Directory

  • LinkedIn Learning subscription is active (preferred)

  • Follow the instructions in the third step below to get the data, files, and resources from your educational institution required to customize the app

Step 2: Define a vision and identify resources

Define a clear a vision for offering Career Coach at your educational institution. Then, determine the resources you have to bring that vision to life. Use the questions below to generate discussion and share insights:

Define a vision

  • How does Career Coach align with the mission and priorities of our educational institution?

  • What are the career planning needs of our students and how can they be met with Career Coach? When do students need help the most? Which students could Career Coach have the biggest impact on?

Identify the resources you’ll need

  • What is the budget for licensing?

  • What is the budget for managing costs: communications, launch, onboarding, training, and other engagement activities and events?

  • How many people do we need to carry out the plan and who can help?

Step 3: Choose an adoption scenario

Educational institutions can try out Career Coach for 30 days or adopt it long term and offer it to some or all students. Use the vision and resources you identify to evaluate each adoption scenario. Review the details and benefits of each one to assess the planning and resources it will take. Decide which scenario aligns with the impact you want Career Coach to have.  

Tip: If you want to include data in your decision making, survey students about their career planning needs. Use the insights to help decide which adoption scenario to choose. After they're using the app, survey students again to collect data you can compare with the first survey to understand the impact the app is having. 



  • 30 days

  • Up to 25 users:

    • Student licenses: Select students who can provide the feedback you want to capture. 

    • Faculty and staff licenses: Include your IT admin and faculty and staff who will make and carry out a plan for the trial.

  • Learn firsthand how Career Coach works.

  • Gain experience customizing the app.

  • Get valuable feedback to make informed decisions about offering Career Coach long term.



  • Long term

  • Offer Career Coach to single or multiple groups of students. For example:

    • First-year students

    • A club or group

    • Work-Study 

    • A program or department 

  • Prioritize access to students based on career planning needs, such as students pursuing a field of study who have to choose a track or area of concentration. 

  • Requires fewer user licenses and resources for onboarding and managing engagement compared to full campus adoption.

  • Get powerful feedback to inform decisions about campus services that provide career guidance and support student success.



  • Long term

  • Offer Career Coach to all students.

  • Expand the reach of campus career and student services.

  • Provide equal access to career planning.

  • Get broader insights from your Career Coach data.

Step 4: Prepare for customization and updates

Collaborate with your IT admin to determine how you'll gather the data, files, and resources to customize and update the app. Establish a cadence and collection method for updates.

Note: For detailed instructions on customizing and enabling the app, visit Career Coach support for IT admin.

Here's a rundown of what you'll need from your educational institution: 

Brand and preferences

  • Thumbnail image of the logo

  • Name

  • Privacy policy (optional)

LinkedIn configuration

  • Linked Page URL for the educational institution or a specific program or department depending on your adoption scenario

Course Catalog 

  • A list of all courses taught 

    Important: Update the Course Catalog each academic term. 

Fields of study list 

  • All fields of study available to students such as engineering, english, or business.

    Important: Update the Fields of study list each academic term. 

Career-related services

  • URLs for the career services office, job boards, events, clubs, groups, and any other career-related campus resources 

    Tip: Update throughout the academic term.

Step 5: Inform and engage your academic community

Follow these steps to get everyone in your academic community what they need to get started and build engagement.

1. Create awareness

Get people prepared using a variety of tactics for messaging, such as Microsoft Teams, your career services website, email, and flyers. Tailor information for each group in your academic community. Make sure everyone knows what Career Coach is and how it works, the role they can play, the importance of their role, and the value of Career Coach:

Students can use Career Coach to view the LinkedIn profiles of alumni for inspiration and to network. Give them details on how to manage their profile visibility. Create pathways to engagement by providing alumni with tips or templates for communicating with students. 

Faculty and staff can advise and mentor students working on career planning activities with the app. They can take part in launch events, onboardings, and engagement efforts. They need to know the different ways they can participate and what Career Coach resources are available to support them in their role.

The IT admin is responsible for customizing, enabling, updating, and managing the app. They should know how they'll get what's needed for customization and updates, and when updates need to be made. 

Students need to know what they can achieve with Career Coach. Inspire them to create a comprehensive profile to get career guidance that’s meaningful to them. Make sure they have the support they need to get started with Career Coach and stay engaged. 

2. Support onboarding

Learning how to use Career Coach should be accessible, fun, and time effective. Create onboarding events in person and online. Host demos and trainings. 

Tip: Enlist student leaders to try out the app and share their experience to instill enthusiasm and confidence in new users.  

3. Measure and share success

Determine metrics to measure the success of your information and engagement campaigns and gauge the impact Career Coach is having. Create simple goals and benchmarks and assess on a regular basis to make quick adjustments. Share success with your academic community, including the people on your planning team, to underscore the value of Career Coach and encourage engagement.

4. Get feedback

Capture data before and after you launch Career Coach. Write questions to assess engagement, user satisfaction, and impact. 

Tip: Use Microsoft Forms to create surveys people can take in five minutes or less. Compose questions for each group. For example: How did you find out about Career Coach? On a scale of 1 to 10, how easy was it to get started? Have you connected with alumni/faculty or staff/students/peers? On a scale of 1 to 10, how much clarity do you have about the career you would like to have?

5. Make Career Coach part of campus life and learning

Bring Career Coach into the classroom and to campus events with the activity guide. This guide has easy-to-follow lessons for the goals and activities in the Career Coach app. Faculty, staff, and student leaders can use the guide to build engagement with Career Coach and help students develop their career aspirations as they grow lifelong personal and professional skills.

Resources and support

Read more about Career Coach

Career Coach FAQ

Career Coach quick start guide for students

Career Coach support for IT Admin

Get started with Microsoft Forms

Managing LinkedIn Public Profile Visibility

Microsoft Teams for Education

Best practices for setting up team channels

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