Troubleshoot MSN content quality and performance issues

MSN prioritizes well-formatted, timely, and relevant content. Posts that are too short, poorly formatted, outdated, or missing images are likely to be deprioritized by the algorithm.

Articles with long blocks of text, missing paragraph breaks, broken HTML, or plaintext URLs may be excluded from top feed positions. Make sure all elements are cleanly formatted, and media is properly embedded.

Yes, but avoid republishing it too often. If you do re-ingest old content, use the original publication date and add context to explain its relevance. Misleading or repeated date changes may result in lower ranking.

Yes. Excessive or misplaced links—especially “Read More” or “Related” sections near the top—can reduce visibility. Related links should appear only at the end or in the sidebar on MSN.

If your feed contains missing, broken, or improperly embedded images or video references (such as incomplete URLs or unsupported embeds), media won’t display. This may result in reduced engagement or rejection.

Do not ingest the same post multiple times without meaningful updates. For evergreen content, include new context and update the publish or modified date. Avoid identical reposts with new dates.

Each article must contain at least 450 characters, though higher-performing stories tend to be between 500 and 1,200 words with images or video and paragraph structure that enhances readability.

Lack of paragraph spacing, broken characters, unescaped symbols (&, <, >), and poor grammar reduce reader engagement. Check for these issues before ingestion.

Low-quality or misleading thumbnails and headlines can hurt click-through rates. Avoid overlaying repetitive or obstructive text, and don’t use URLs or brand logos in thumbnail images.